Galaxy Buds2

Nyomi Warren Info

Launching Samsung's new immersive earbuds with Charli XCX.

To launch Samsung's new immersive Galaxy Buds2, we tapped pop star Charli XCX and volumetric technology for a 360 launch campaign. Building four conceptual soundscapes each with an immersive feature to hero the Buds2 key product benefits.

Art Direction

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